Session recordingsLets teams replay real user sessions to understand navigation paths, hesitation points, and behavior patterns.
HeatmapsVisualizes where users click and engage, helping teams identify attention hotspots and missed opportunities.
AI-assisted insightsAdds AI-driven summaries and analysis cues that help teams spot important behavior signals more quickly.
Conversion and UX supportHelps product, marketing, and design teams improve user experience and reduce friction in critical flows.
Free access modelPositions itself as a free analytics option for teams that need richer user-behavior visibility.
What is Microsoft Clarity used for?It is used to understand how users interact with websites and apps through recordings, heatmaps, and behavior insights.
Who should use Microsoft Clarity?It is suitable for marketers, product teams, UX designers, developers, and site owners improving digital experiences.
Does Clarity provide heatmaps and session replays?Yes, those are core parts of the product’s public positioning and behavior-analysis workflow.
Why is user behavior analytics valuable?It helps teams move beyond raw traffic numbers and understand where real users struggle, engage, or drop off.
Is Microsoft Clarity free?Its public messaging presents it as a free analytics product for understanding website and app user behavior.